This Is How You Write a Pain Point Cover Letter (Examples Included!)

Writing a cover letter’s a daunting task, but crafting a compelling and customized version that addresses a prospective employer’s pain points can sometimes feel downright impossible.

Where do you even begin?

It’s actually way easier than you might think—all you need is a killer template, some eagle-eyed reading skills, and maybe a little detective work.

Find the Pain Point

To start, you’ll need to identify the problem you’d solve if you joined the team. Pull up the job and read through the description.

As you review each duty, ask yourself why the company might need someone to handle these responsibilities. Are they growing like crazy? Redesigning a process? Looking for someone to get things organized? Keep in mind that whatever the need is, it’ll likely encompass most (if not all) of the expectations they’ve chosen to list.

Address it in Your Intro

Let’s say you’re planning to apply for an email marketing coordinator position with a company that would like to find someone who can truly take ownership of their newsletter communications in order to drive demand generation. They’d probably be thrilled to receive a cover letter that read:

Delivering flawlessly executed email marketing campaigns from start to finish is kind of my thing. As the marketing coordinator at iTech, I guide the production and execution of 25 unique monthly email campaigns and have grown new lead generation by 50% in just six months.

The first few lines should serve to acknowledge the company’s challenge and explain how you’ll be able to solve it. Once you’ve done that, you’ll want to directly address how your experience will enable to you tackle the hiring manager’s pain points.

If you’re looking for an email marketing coordinator with HTML and Adobe Creative Suite expertise, and a talent for delivering unique and compelling marketing campaigns across a variety of digital channels, I might just be the answer to your prayers.

Expand on the Solution

Once you’ve nailed your introductory paragraph, you’ll want to use the body to expand on your relevant skills, as they relate to your potential manager’s biggest struggles. Clear, concise bullet points can be an incredibly effective way to make your transferable skills and experience pop.

Say you’re pursuing an IT management role with a focus on technical support. The second and third paragraphs might read something like this:

With more than six years of experience in the IT space, I’m well-versed in the intricacies of help desk management. This past quarter, I had the privilege of building a technical support function for a 150-person office. With the help of my team, we successfully created a helpdesk ticketing system from scratch, resulting in a 150% increase in issue-resolution efficiency.

I would be eager to bring my applicable experience, along with my passion for designing, implementing, and managing effective, user-friendly programs to the ABC Company team. Here’s a snapshot of what I could do, specifically for your organization:

  • Alleviate Technical Delays. In my current role, I’ve successfully cut technical issues by 60%, resulting in increased company-wide productivity and an estimated $500K in savings.

  • Build, Train, and Grow a Top-Notch IT Support Team. I was hired at iTech to develop a full-service IT support function. In just six months, I’d recruited, onboarded, and trained a team of four help-desk technicians, and launched a ticketing system with a 15-minute average response time.

  • Identify and Implement Key IT Functions. Whether you’re shopping for a new phone provider or gearing up for a total technical overhaul, I’ve got you covered. My breadth of experience across IT systems, databases, hardware and software enables me to research and identify the best solutions for an organization’s unique needs. I also have extensive experience with technical implementations, having led 15+ launches over the past three years.

Using the prompts in a job description, you should be able to easily create bullet points that illustrate your transferable experience. (And if you don’t know what’s transferable and what’s not, this simple formula makes it easy.) If you don’t have examples for the top three or four bullet points listed, you can always use responsibilities listed eleswhere in the description, highlight your relevant technical skills, or feature intangible traits.

This section allows you to paint a clearer picture of your work history, your career ambitions, and your experience as it applies to the job you’re hoping to land. Don’t be shy about your accomplishments or skills—now’s the time to brag!