This Is Exactly What to Say to Show off Your Industry Knowledge in an Interview

You know you need to research the company before your interview. It’ll help you discover any questions you have about working there. Plus, taking time to prepare shows the hiring manager you take this seriously

But there’s more to do than reviewing the company’s about page.

You’ll also want to spend some time familiarizing yourself with the industry. You should follow multiple companies in the field on social media, subscribe to industry newsletters, and learn what everyone in that sector reads. (And if you’re unsure of which leaders to follow and what newsletters to subscribe to, then ask the next time you’re in an informational interview, it’s a great response for those times when someone asks how they can help.)

Another easy way to stay up to date is to follow current events by using Google alerts. Set one up for the company, key industry terms, and competitors. That way you’ll automatically get emails about major developments.

This’ll give you the facts you’ll use to show your interviewer you “get it,” even if you don’t have a lot of experience. But the big question is when should you drop these answers into conversation? As you can imagine, rattling off a bunch of facts while you walk from the lobby to the interview room won’t get you too far.

Instead, as you prepare your answers to the most common questions, think about what you’ve learned and how you can weave this new knowledge into conversation naturally.

To get you started, here are four examples:

1. When You’re Asked: “Why Are You Interested in Our Company?”

Discussing the industry is one way to separate yourself from someone who’s looking for any job with a competitive salary.

One of the reasons I want to work here is because your company has a track record for embracing innovation and creative thinking. The field has been growing by leaps and bounds in the past few years and [Company’s] products and ideas like [example] have been at the forefront. I’m drawn to the opportunity to work in this kind of creative environment.

2. When You’re Asked: “What Do You Know About Our Company?”

Even if you’re brand new to the field, you can show what you’ve learned about it.

I first came across your company [at event/ from job posting/ hearing from someone], and loved that you mission is to [briefly summarize]. So from there, I delved into blog posts, press releases, and the company Twitter account, so I’ve read about on your recent product launch and quarterly results. I was particularly interested in reading your CEO’s comments on [sector] in [industry newsletter or article]. It was really helpful to me in understanding [company mission/ shift in direction/ new product].