Social Media Coordinator job – Valley Natural Foods – Burnsville, MN

Social Media Coordinator

Valley Natural Foods

5 reviews

Burnsville, MN 55337

$17 an hour

Core Duties and Responsibilities:
Technology Coordination

  • Support personalization of customer shopping experience through:
  • Managing and maintaining a system through ongoing data collection
  • Creating technology-related solutions to deliver seamlessly personalized integration to enhance customer-centric shopping experiences for our customers and target market. Partner with departments to meet specific needs and requests.
  • Identifying and implementing in-store technology to maximize in-store engagement, education, and experience through signage, apps, interactive displays etc.
  • Support increased in-store traffic through management of mobile coupons, apps, and other technology platforms
  • In partnership with Store Systems, troubleshoot technological issues as they arise

Online Brand Coordination

  • Coordinate and manage social media presence on all applicable platforms, including messaging and content, through:
  • Consistency and carry-through in brand voice for all communication mediums, including copy writing and storytelling
  • Participate in content strategy and planning, including development and maintenance of a content calendar
  • Daily interaction, including personalizing responses (development, editing, publishing, sharing etc.)
  • Adhering to promotional and marketing strategic plans to ensure ROI
  • Collaboration with departments to execute timely and effective promotional campaigns
  • Monitoring all social media conversations and platforms to engage with community, repurposing relevant posts from other organizations to further the co-op’s mission and marketing plan.
  • Data analytics – create weekly reports providing key insights, activity metrics, trends, popular content, story ideas etc. As necessary, adjust overall outreach strategy using metrics, insights, best practices, and trends.
  • Developing and managing employee advocacy program
  • Develop content strategies to increase website traffic. Track and report website metrics.
  • Accountability to maximize efforts for SEO
  • Partner with Communications Specialist for relevant photos and videos to enhance online content
  • As Requested:
  • Participate in branding audits, training and support
  • Attend and participate in departmental, editorial and promotional planning meetings
  • Coordinate with Marketing Brand Manager on other marketing projects

Qualifications of the Position:
Mandatory Qualifications:

  • B.S. in Marketing or related field with 1+ years previous professional social media experience, or

A.S. in Marketing or related field with 2+ years of previous professional social media experience, or

3+ years previous professional social media experience in each of the following areas:

  • Social Media strategic planning
  • Writing and monitoring social media content
  • Fluid understanding and previous use of: Facebook, Twitter, Instagram, Linked In, Pinterest, etc.
  • Data analytics and reporting
  • English proficiency; Friendly customer service with a sense of urgency
  • Strong project management and organization skills with demonstrated ability to think critically and solve problems
  • Ability to work independently or on a team with ability to meet deadlines, coordinate projects and work varied hours and days.
  • Proficiency in MS Office. Strong technical aptitude to learn and adapt to changing technology.
  • Strong organizational, time management and communication skills (verbal, listening, & written).
  • High ethical standards with personal integrity with the ability to convey a positive public image, acting in the best interests of the business.
  • Demonstrated objectivity, neutrality, and calmness under pressure and timely follow-through to commitments
  • Detail oriented, able to multi-task and remain flexible to the changing needs of the business
  • Regular, predictable attendance

Preferred Qualifications:

  • Bi-lingual or Multi-lingual
  • Previous experience with technology management and systems implementation
  • 3+ years previous marketing experience and a B.S. degree in Marketing or related field.
  • Strong understanding of the retail, grocery/co-op, natural/organic food industry.

Physical Demands of Position:

  • Ability to lift/push/pull/carry up 20+ pounds occasionally
  • Manual dexterity with ability to grasp and perform repetitive motions with hands, wrists, and fingers for extended periods of time
  • Close visual acuity to focus on and/or read data and words on a computer monitor for extended periods of time
  • Ability to perform sedentary work for extended periods of time; standing and walking occasionally required

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A Computer Programmer whose articles got mentions from the likes of The New York Times, Kissmetrics and AllTopStories. He writes articles, novels and poems; spends most of his time reading everything he could get his hands on. He is currently pursuing his Masters from The University of Illinois and holds a Bachelors in Electronics Engineering from the University of California. He is a programmer, a motivational writer and speaker.

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