With more than $2 billion in revenues, CDK Global (NASDAQ: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK Global provides solutions in more than 100 countries, serving more than 27,000 retail locations and most automotive manufacturers.
CDK Global’s solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.
From data scientists to sales and operations experts, we’re hiring to support your growth and ours – Green light your career .
CDK is seeking an SEO SPECIALIST.
The SEO SPECIALIST develops and implements effective search engine optimization strategies to drive consumers to the websites of assigned CDK clients, with the goal of generating increased targeted web traffic and increased lead generation for our clients. You will utilize knowledge of natural search engine listings and employs the following SEO techniques:
. Broad keyword analysis and the selection of brand and longtail keyword combinations
. Reviews key metrics across the full website to access the effectiveness of SEO strategy
. Competitive site analysis to increase the effectiveness of on-page optimization
. Optimization of on page information including page content, meta tags, h tags, alt tags
. Internal linking strategies to disperse value throughout the whole site
. Submission of sites to Google and Bing Webmaster Tools
. May engage in inbound and outbound link placement
. May verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)
. Develop, document, and update SEO strategy
. Monitor and analyze SEO tactics and strategies, and make ongoing changes to improve performance metrics
. Research and monitor industry news, trends and local market opportunities
. Participate in process improvement activities and initiatives
. May analyze and assess SEO tactics across a large number of websites that were optimized by another SEO Specialist to determine accuracy, professionalism, and effectiveness and provide appropriate feedback as needed
. Associates or Bachelor’s Degree preferred
. 2+ years of experience in search engine optimization, working with top search engines (e.g. Google, Bing and Yahoo!) is required
. 2+ years of experience in customer facing role required
. Experience with basic HTML coding is required
CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on. That’s why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.
CDK Global is an Equal Opportunity Employer; Minorities/Women/Veterans/Disabled.
We believe that diversity in all aspects of business leads to strength.