Product Marketing Manager – Highlights Family of Companies – Columbus, OH

Zaner-Bloser is an educational curricula and digital resources provider in language arts/literacy (writing, word study, reading, etc.) Our flexible, customizable solutions support educators in their mission to help students learn. We provide dynamic, appealing, and effective educational programs and services to inspire all students to become lifelong learners and partner with educators to improve results in the classroom. With an ever-growing number of digital technologies and evolving research shaping the education landscape, Zaner-Bloser is committed to meeting schools’ needs today and in the future. Founded in 1888, Zaner-Bloser joined the Highlights Family of Companies in 1972. As a member of the Highlights Family of Companies, we are driven to always do what’s right for children and to strive to make a significant contribution to their education.

The Product Marketing Manager is responsible for the development of an integrated marketing plan for supplemental literacy curriculum (writing, spelling).

Essential Duties and Responsibilities:
Manage product marketing activities for supplemental literacy curriculum including the development of product marketing plans

Develop and execute effective product materials, collateral and interactive content

Conduct marketing analysis on open territories and state adoptions for literacy curriculum.

Serve as Marketing liaison to Product Development team in developing product features, timelines, and product plans

Collaborate with product team to inform product ideation and development

Work with Professional Development on product-related initiatives

Collect customer feedback to inform product marketing strategy and surface voice of partner requirements for product evolution

Work with Product Development to help ensure all product communications, including user materials/guides are in line with product marketing strategy & messaging

Assist with Sales training on product positioning – ensure all reps can internalize and clearly communicate our product positioning and message

Provide input about messaging all throughout the customer corridor

Travel with sales reps in all territories and visit schools and classrooms using supplemental products (25% travel)

Lead the development of research efficacy studies

Qualifications:
Bachelors’ Degree in Marketing, Sales or Business Administration; MBA preferred.

5 years’ experience in product marketing .

About secureteam

secureteam
A Computer Programmer whose articles got mentions from the likes of The New York Times, Kissmetrics and AllTopStories. He writes articles, novels and poems; spends most of his time reading everything he could get his hands on. He is currently pursuing his Masters from The University of Illinois and holds a Bachelors in Electronics Engineering from the University of California. He is a programmer, a motivational writer and speaker.

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