Marketing Manager job – Uncharted Play – New York, NY

Marketing Manager: Job Description

Uncharted Play

About The Company

Our Mission

Uncharted Play is on a mission to democratize energy access worldwide. From our developments in consumerizing kinetic energy to our STEM initiatives that promote social invention, we believe in utilizing technology as a means of empowerment.

Founded in 2011, Uncharted Play creates super-efficient, multi-microgenerator energy systems that can be scaled to power large infrastructure systems such as off-grid electricity power-packs, sensors, wifi, and lighting.

These microgenerators can be found in Uncharted Play’s flagship products, the SOCCKET and PULSE, which are an energy generating soccer ball and jump rope that can be used to power small appliances after play. These products, through the company’s impact platform, promote physical activity and spread awareness about the global energy problem.

Our Technology

MORE (Motion-based, Off-Grid, Renewable Energy) is Uncharted Play’s proprietary technology for scalable multi-microgenerator energy systems. The building blocks of the MORE platform consist of 3 core motions for kinetic energy harnessing, combined with a specialized aggregation circuitry. MORE creates efficient energy systems that can power infrastructure and consumer goods.

Our Community

We are not your typical startup community… From our Beyoncé dance breaks during team meetings to our Game of Thrones analogies at strategy sessions, we believe in redefining the concept of “work” by making play an integral part of our day-to-day operations and style.

Our community is vibrantly diverse with teammates hailing from all over the world, from Taiwan to Nigeria, straight into our cozy brownstone headquarters – The Playhouse – in Harlem, New York City. We aspire to be real life superheroes of the 21st century, and as such, we are a team that intensely pushes each other to grow through providing direct feedback and maintaining high expectations that drive excellence in executing our mission to change the world.

The Opportunity

Imagine changing the way people produce and consume energy all around the world. Kinetic energy is one of the most under-utilized forms of renewable energy, and we are looking for a visionary Marketing Manager to join our team in raising awareness about our life-changing technologies.

As Marketing Manager, you will be responsible for developing, implementing and executing strategic marketing plans to support the marketing department and overall company business goals, as well as supporting the Director of Marketing in management of the department in all areas including press, events, and strategy.

Day-to-day tasks include aiding the in achievement of marketing operational objectives by contributing marketing and sales information and recommendations, identifying key trends, and leading market research efforts to uncover the viability of current and existing marketing efforts and advise on future ones, measuring, enhancing, and enriching the position and image of the company through various goals and objectives, and liaising with media organizations and other external agencies. We are a fast-growing startup, and as such, we challenge all of our employees to develop their entrepreneurial skills and to challenge the status quo.

Responsibilities

Overall:
Support Director of Marketing and Public Relations in planning and execution of marketing, branding & public relations objectives.

Aid in development and overseeing of the production of marketing campaigns and materials

Assist in preparation and adherence to budgets

Engage in creation and delivery of press releases, advertisements, and other marketing materials

Nurture and enrich all external perceptions of the company and growth of market share

Engage other organizations within the community for strategic marketing and brand partnerships

Build strategic relationships and partner with key industry players, agencies and vendors

Aid in enforcing policy and procedures for Marketing Department set by department head

Aid in preparing forecasting requirements, budgets for each campaign, scheduling expenditures, analyzing variances, and initiating corrective actions

Update job knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks, and participating in professional organizations

Assist in other department/company duties as they are assigned

Press Related:
Deepen relationships with all media to ensure the most effective messaging and positioning of the organization

Aid in developing a marketing communications plan including strategy, goals, budget and tactics

Create a media relations strategy, seeking high-level placements in print, broadcast and online media

Coordinate all public relations activities

Manage media inquiries and interview requests and enacted press

Monitor, analyze and communicate PR results on a quarterly basis

Create content for press releases, byline articles and keynote presentations

Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Research, Data Monitoring, and Strategy Related:
Offer plans and suggestions to the Director of Marketing & Public Relations for future marketing initiatives based on market research/study

Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback

Gather and analyze customer insight on an ongoing basis

Make calculated suggestions to the Director of Marketing & Public Relations based on data-driven analytics

Measure and report performance of marketing campaigns, gain insight and assess against goals within the confines of department budget and timeline

Initiate market segmentation

Design and implement market research studies on an ongoing basis within the confines of department budget and timeline

Conduct statistical and data analytics on an ongoing basis within the confines of department budget and timeline

Use annual and gross-profit plans for annual sales quotas for regions, as well as projected expected sales volume and profit for existing and new products to analyze trends and results to better position microtargeting of marketing strategy

Identify marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.

Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities

Ensure effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets

Evaluate market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

Qualifications

Company-Specific

Passionate about self-actualization

Self-directed and motivated to create excellent deliverables

Excited about the challenge of tackling the unknown

Comfortable operating at “full capacity” at our startup

Driven to challenge and combat global inequality

High performing in times a startup environment.

Enthusiastic, passionate, hands-on, self-aware, and proactive

Proven track record of innovation

Role-Specific

Intimate understanding of traditional and emerging marketing channels

Excellent communication skills

Event management skills

Press management ability

Ability to think creatively and innovatively

Budget-management skills and proficiency

Professional judgment and discretion that comes from years of experience in the field

Analytical skills to forecast and identify trends and challenges

Familiarity with the latest trends, technologies and methodologies

Proficiency with Microsoft Office and Google Drive

Preferred Qualifications

1-2+ years experience at PR firm or marketing agency

2+ years experience in research, quantitative data analysis, or consulting

Expertise in reading, research, and discovery Tools (e.g. Feedly, Instapaper, Pocket, Prismatic, Digg, Fre.sh, IFTTT, Google Trends)

About secureteam

secureteam
A Computer Programmer whose articles got mentions from the likes of The New York Times, Kissmetrics and AllTopStories. He writes articles, novels and poems; spends most of his time reading everything he could get his hands on. He is currently pursuing his Masters from The University of Illinois and holds a Bachelors in Electronics Engineering from the University of California. He is a programmer, a motivational writer and speaker.

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