United Airlines Inc.
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The Marketing Editor will gather and use information from teams across the organization to create and implement effective content for a variety of communication channels, including websites, mobile, kiosk, email, SMS and print, in alignment with the airline’s marketing and brand strategy. This individual will create and review content to ensure clarity and completeness, as well as proper style and tone and voice. The Editor should ensure that content conforms to online best practices. The successful candidate will demonstrate excellent communication skills, superb attention to detail, and a strong commitment to quality.
The Marketing Editor will be responsible for reviewing, editing, and creating content for functional customer-facing applications, marketing communications, program and policy content and corporate initiatives, ensuring consistency and quality in work deliverables
Excellent written and verbal communication skills are required, along with the ability to work effectively with a diverse group of internal customers
The individual will need to quickly assimilate information, applying learnings both within and across projects
The Editor must be able to adapt in a fast-paced, ever-changing environment, developing high-quality content with speed to market across all channels
The Editor will be one of several team members responsible for responding to and supporting customer communications for operational issues, outages and crisis response. United’s digital channels are in operation 24/7, and the team is on-call for after-hours support on a rotating basis.
The Editor will work closely with other team members as well as stakeholders across the organization (e.g., Merchandising, Marketing, Brand Design, UX, eCommerce, Airport Operations, Reservations, and other areas as necessary) to inform customers with clear and thorough communications
The individual will need to proactively ask thoughtful, relevant questions of stakeholders in order to ensure that information provided to customers is complete and accurate. Must be able to transform abstract messaging concepts and unstructured pieces of information into clear customer-facing communications
Key Deliverables include: