As a Conversion Rate Optimization Manager, you will be a member of our highly visible CRO Team, which falls under the world-class Fareportal Technology Group. This group is responsible for creating industry-leading digital products enjoyed by millions of consumers across the globe. You will be responsible for owning the A/B testing strategy in the mobile arena.
Digital product management, ideally focusing on mobile web
Defining and executing a CRO roadmap based on business vision, market trends, CRO best practice, customer feedback, and analytics.
Hands-on experience conducting A/B tests, which includes:
Building test roadmaps
Constructing individual test plans
Utilizing major analytics platforms to inform data-backed hypotheses
Leading teams to generate design mockups, write copy, develop code, and load tests into a major testing platform
Analyzing the data from test results
Making recommendations to business stakeholders
Lead designers and developers to help in test execution
Design and deliver both formal and informal presentations to groups of all sizes
5+ years of digital experience, with at least two of those specializing in CRO.
Proven experience defining and executing a CRO roadmap based on business vision, market trends, CRO best practice, customer feedback, and analytics.
2+ years leading designers and developers to help in test execution.
2+ years of CRO expertise in vetting ideas, test prioritization, writing hypotheses and ensuring efficient execution of test plans that adhere to the proper methodology.
2+ years of hands-on experience conducting A/B testsStrong analytical skills and hands-on experience with major analytics platforms (Google Analytics, Adobe, etc.)
Experience with at least one major testing platform (Optimizely, SiteSpect, Adobe, etc.)
What we offer:
Plenty of vacation time
Flexible work hours
Medical, dental and vision benefits
Flexible spending accounts