Brand/Advertising/Campaign Insights: Market Research Program Manager 2 job – Wells Fargo – Charlotte, NC

Brand/Advertising/Campaign Insights: Market Research Program Manager 2

Wells Fargo

17,354 reviews

Charlotte, NC

Job Description

This position is responsible for overall planning, implementation and reporting of primary and secondary research initiatives that support key business partners in the Marketing organization at Wells Fargo. Candidate will have the opportunity to lead a wide variety of research projects primarily focused on strategic initiatives, brand strategy and tracking, advertising (concept and creative, development, post-production research, campaign impact and measurement), sponsorship and marketing program development and assessment. Candidate will be responsible for day-to-day management of the research relationship between the Insights team and key business partners. This individual needs to be analytical, organized, and excellent at presenting and communicating findings. The individuals also needs to possess outstanding project management skills and the ability to keep major studies focused and on track. Ability to integrate and provide insight connections within the Marketing community is also critical.

This individual needs to have exceptional interpersonal skills and demonstrated ability to gain the respect and confidence of others, as well as be a true team player and collaborator.

On a day-to-day basis, this individual will have the following duties: Consult with business partners and determines research requirements, strategies and project timelines; applies and/or develops highly advanced concepts, research and analysis designs. Conduct strategic/tactical research and analysis and present findings and recommendations to business partners and management. Day-to-day management of any internal or external research vendors, partners/consultants engaged to execute projects. Leverage communication skills to transfer analytics/data into an effective presentation format, particularly with regard to senior management level presentations. Collaborate with immediate team members, as well as other teams across the larger Insights team, to help with cross-division analyses to execute on the larger department’s market research agenda. Collaborate with his/her immediate supervisor to articulate/recommend priorities for future research and knowledge development. Stays abreast of significant industry research to anticipate emerging topics/ideas. Ensure adherence to compliance regulations and policies. Required Qualifications

7+ years of experience in one or a combination of the following: marketing, market/customer research, or marketing analytics, including 4+ years of project management experience Desired Qualifications

Intermediate Microsoft Office (Word, Excel, Outlook, and PowerPoint) skills

Financial industry experience

Digital marketing campaign experience

Knowledge and understanding of marketing with leading-edge advertising campaigns

Knowledge and understanding of marketing with multiple brands and categories of sponsorships

Knowledge and understanding of advertising: branding, merchandising, and collateral development

Outstanding problem solving and analytical skills with ability to turn findings into strategic imperatives

Outstanding problem solving and decision making skills Other Desired Qualifications Experienced in the application of a wide variety of market research methodologies and analytic techniques Experience in and high comfort level working to manage large research studies Demonstrated ability to juggle multiple projects simultaneously Demonstrated experience in synthesizing results into concise written findings and strategic implications for senior management Demonstrated knowledge research techniques and types of analyses specifically related to advertising and brand research Perform data analysis using stat packages (e.g., SPSS) to allow for deeper insights by getting “closer to the data” BS/BA degree in Statistics or Marketing Research or related field Job Expectations

Ability to travel up to 20% of the time Disclaimer

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

17,354 reviews

Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.9 trillion in assets….

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