Mlive Media Group
Ann Arbor, MI
MLive Media Group supports our Account Executives in building TRUE business partnerships with our clients. Our successful executives identify each business’s unique opportunity to grow their market share and collaborate to build and execute on strategic print and digital marketing campaigns.
In addition to developing the skills needed to deliver potential customers, to the right audience, with the right message, at the right time; our executives will specifically be responsible for growing their piece of the company. Their book of business may include; local businesses, B2B clients, strategic print or event opportunities in one of our ten market areas.
In general, the executive will represent the Company’s total audience solutions product suite and ensure via teamwork that client campaigns are properly implemented, monitored and optimized. This individual will meet with clients through a consultative needs-based selling approach to create custom marketing campaigns that exceed customer expectations. The product suite includes advertising on MLive.com, numerous ad networks, mobile, video, text, apps, digital directories, search engine marketing, search engine optimization, social media optimization, print and more.
PREFERRED EDUCATION, EXPERIENCE AND SKILLS:
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MLive Media Group is an audience-first, digitally focused media company encompassing all content, sales and marketing operations for: MLive.com, The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, The Ann Arbor News, The Flint Journal, The Saginaw News, The Bay City Times and the Advance Weeklies in Grand Rapids, as well as several related entities. In addition to being Michigan’s #1 news and information provider, MLive Media Group is Michigan’s largest local media advertising network, allowing advertisers to reach local audiences in communities across the state.